Re: describing your product matter-of-factly instead of grandiosely. At a Startup School, Greg McAdoo of Sequoia described how they wanted each company to have

Re: describing your product matter-of-factly instead of grandiosely. At a Startup School, Greg McAdoo of Sequoia described how they wanted each company to have a one-sentence masterplan and described how they made Cisco change their self-description from "We make boxen that do X,Y,Z" to "Cisco Systems networks networks". If you're applying to be the next Google and most importantly if you guys look for the next Google, I think that sort of implies that the founders have some grand vision for the future of the company and that's the thing they'd want to put forward -- and that you'd want to see put forward so that you're confident they can be the next Google. I guess what I'm asking is, would it have been better for 1976 Apple to apply saying "We sell a neat microcomputer kit for $666" or "We want usher in a technological revolution by making computers so darn pretty and easy to use that everyone will buy one"? The former is more accurate, but it's the latter that really represents what the company is about and what its potential is.