Actually Apple's advertisers, Chiat/Day, pushed them into running "Lemmings": neither Jobs nor Sculley was particularly happy with it. And to be fair, when Chia

Actually Apple's advertisers, Chiat/Day, pushed them into running "Lemmings": neither Jobs nor Sculley was particularly happy with it. And to be fair, when Chiat/Day made "1984" Jobs had loved it but the rest of the Apple board hadn't liked it and had wanted to cancel it. (Source: Isaacson's /Steve Jobs/.) Another example of what Nigel Tufnell observed about cleverness...