The closest analogue is the European Champions League final - an annual event with a slightly higher worldwide viewership than the Superbowl. There actually is

The closest analogue is the European Champions League final - an annual event with a slightly higher worldwide viewership than the Superbowl. There actually is a certain food culture within the stadiums: pies and tea in England, bratwurst and beer in Germany. Amusingly stereotypical, but extremely popular. For viewers at home, not really.