If he paints himself as the "jeep jumper", Jeep will not pay for advertising they're already getting for free. And no other advertiser would want to touch a per

If he paints himself as the "jeep jumper", Jeep will not pay for advertising they're already getting for free. And no other advertiser would want to touch a performer so strongly associated with another brand. He needs to create a character that does wild things, that way sponsors would pay for the persona/character and not the comedic prop.