They really should have started more modest price increases a couple years ago. However, I'm not sure you're the target audience for Prime. I place a very high

They really should have started more modest price increases a couple years ago. However, I'm not sure you're the target audience for Prime. I place a very high value on fast shipping. Before Prime, I frequently paid for 2-day shipping anyway, and occasionally full-price overnight shipping. Their free shipping over $25 is way too slow for me, it's not a viable alternative.