The fact that his article has made it so high on HN is interesting to me 1) is it a sad reflection on society today, and an early sign of monetisation of the W

The fact that his article has made it so high on HN is interesting to me 1) is it a sad reflection on society today, and an early sign of monetisation of the WP, that a 'distractify/mashable/tweetable' title makes it up the ranks 2) is it scary that a east-west divide story makes it higher than a 'Syria torn in half' story? 3) ... Why am I afraid that intellectually vacuous titles such as ELI5 actually get upvoted?