I think it's like: 1. Bad email: Pff, so I need to create a whole strategy by myself, use money to maybe hire a guy I don't even know... 2. Good email: This l

I think it's like: 1. Bad email: Pff, so I need to create a whole strategy by myself, use money to maybe hire a guy I don't even know... 2. Good email: This looks good maybe we can talk further about it. / This looks bad I'll declined or not respond. First case, guy has to do the work, and nobody likes to do unexpected work. Second case, the guy just need to agree or not at the plan in front of him.