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I'm with the parent poster. The myths are not busted until some hard facts come out. There are artful ways to say true things that make the reader jump to conc
by sunir 17y ago
I'm with the parent poster. The myths are not busted until some hard facts come out.
There are artful ways to say true things that make the reader jump to conclusions that they intend, but are false.
For instance, by claiming that they are in a position that growth is good, they make us think they are making profit per view, but that isn't what they said. They could have any number of non-profitable reasons to like growth, like strategic market share or building a huge content database.
Further, their refutation that advertisers are not afraid of YouTube may lead some readers to conclude that 70% of Ad Age Top 100 Marketers are paying YouTube directly, whereas many (most?) are not. They are either using YouTube as part of a social media campaign or advertising within some user content hosted on YouTube.
It's not clear at all what's happening on their balance sheet, so speculation will continue. To what end, I don't know, but after "What is Twitter's business model?", guessing how much money YouTube burns a year is the Valley's favourite party game. ;)
- jerf 17y ago"I'm with the parent poster. The myths are not busted until some hard facts come out." If you adopt this position, then even "hard facts" won't satisfy you, since, again, they'd have to come from YouTube, a source you don't trust. To be honest, that's the position I'm in; I don't trust them on this point, though I don't particularly care, either. I quite carefully didn't say that the claims are true in their most obvious form, merely that this is as good as it is going to get for now, and in particular, that there is no applicable "science and testing and experimentation" to be done.
- sunir 17y agoI would say we agree except to note that YouTube is owned by a public company, so it may make substantial disclosures at a future time that are subject to audit. That's not exactly the same thing as taking its word for it.