Probably a bit late at this stage but it's important to make sure that the seed investors don't own too large a percentage of the company, especially if they ha

Probably a bit late at this stage but it's important to make sure that the seed investors don't own too large a percentage of the company, especially if they have follow-on rights. A messy cap table can kill an otherwise good investment. Series A investors might also want to see your seed deck and see if you managed to achieve what you told your seed investors you'd achieve. In terms of specifics it depends very much on the nature of the business. The expectations of where an enterprise startup vs a social network vs a mobile game are very different. The best thing you can do is benchmark with similar (non-competitive businesses).