The post doesn't say that. The effects of getting a trademark on 'Saga' are both to prevent others from riding on their tail (while diluting the effect of thei

The post doesn't say that. The effects of getting a trademark on 'Saga' are both to prevent others from riding on their tail (while diluting the effect of their marketing) _and_ to prevent other products that want to use the word Saga for reasons unrelated to Candy Crush Saga. I imagine they only really care about the former, but the latter would happen anyway.