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This is impressive. I think the perception is Zynga is this poor little company that is on its last legs when in reality they are still making money and fresh o
by DigitalSea 13y ago
This is impressive. I think the perception is Zynga is this poor little company that is on its last legs when in reality they are still making money and fresh off the press of the IPO they've still got a bit of money to play with and this is a smart play if I do say so myself.
It'll be interesting to see if NaturalMotion is kept as a separate entity to that of Zynga or it is merged with the current company. The 15% Zynga staff cull that just happened I guess is a sign that they're going to be using their new-found employee purchases over at NaturalMotion in place of the 15% they just laid off.
Whether or not this purchase saves Zynga remains to be seen. CSR Racing is a fantastic game, really fantastic and well played. I've been playing it for a while now on the train to work, the mechanics and graphics are stellar for a mobile game.
- anxman 13y agoI agree. The NaturalMotion portfolio has lots of really great IP in it. Clumsy Ninja is such a charming character and CSR performs well critically and financially. In my opinion, take a page from the Arthur Anderson / Phillip Morris playbook and rename the entire company. It will make recruiting easier for them and probably please investors by shedding some of Zynga's negative brand halo.