All of the things discussed in this essay are problems I see with product design as well. Lots of people ask me for advice, and the first thing I always tell t

All of the things discussed in this essay are problems I see with product design as well. Lots of people ask me for advice, and the first thing I always tell them is to change the first sentence a user sees on the homepage from "Abstract technologies to help people live better." to "We make a database with a Wiki UI." This sort of thing fascinates me because the people I talk with who are clear and concise in the beginning are the same people who tend to succeed in the end. It is an amazingly good litmus test for finding good entrepreneurs.