Apple's software & service products don't exist for their own revenue, they exist to attract more people to the proprietary hardware and to keep them there. Con

Apple's software & service products don't exist for their own revenue, they exist to attract more people to the proprietary hardware and to keep them there. Considering Facebook's & Twitter's iOS integration, Apple might just do the same with Snapchat and pay them some real revenue - making Snapchat utterly dependent on Apple without actually making the service Apple's problem.