My extremely earnest, extremely honest cousin getting his doctorate in marketing would have a heart attack over this, ha. The chestnut for a while has been tha

My extremely earnest, extremely honest cousin getting his doctorate in marketing would have a heart attack over this, ha. The chestnut for a while has been that marketing consists of 4 p's: price (how much? how many market offerings? should price go up over time [discounts for early adopters] or down over time [getting rid of excess inventory]?), product (does anyone want this? are we building a rocketship when they need a bicycle, or vice versa? Are we following existent demand, or creating a new market [iPhone]?), promotion (this is what 99% of people think about when they think of marketing, but it's important to note there are good things here too. Spammers live here, but so does Apple's 1984 ad), and place (Do we even want to sell this in Alaska, given that it costs a buttload to ship our product up there? Do the Chinese have an ancestral taboo about our product? Is it so fragile that it's hard to ship reliably, and if so, how do we deal with that?). The full discipline of marketing actually involves some pretty darn cool stuff, that I guarantee would appeal to your developer mind. One that I'm partial to are shape grammars (https://en.wikipedia.org/wiki/Shape_grammar https://en.wikipedia.org/wiki/Shape_grammar), where brands try to figure out what about a design (of say Apple, or a Harley Davidson) screams "$BRAND" to a customer.