The irony is that by perpetuating stereotypes like "brogrammers", the author is actually encouraging a culture of exclusion. The meme can be a little funny but

The irony is that by perpetuating stereotypes like "brogrammers", the author is actually encouraging a culture of exclusion. The meme can be a little funny but I find myself stopping and thinking. "Wait, I go to the gym, I have a social life, I occassionally go to bars, does that mean I'm a brogrammer?". The point of it is to ridicule certain behaviors in a social group (programmers). It says "if you don't fit my criteria for how a programmer should behave then you aren't one of us."