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>Show me why this app is useful and why I need it Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling

>Show me why this app is useful and why I need it Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling an identity. The real secret is, it works even if you hate hipsters. In fact, they know you hate hipsters, and that's why they're in the ad. http://thelastpsychiatrist.com/2010/11/advertisings_collateral_damage.html http://thelastpsychiatrist.com/2010/11/advertisings_collater...

siddboots 13y ago
Still, I didn't make it through the video, and then I came here to find the most highly voted echoed my own thoughts about it. It makes me think that they missed the mark.
- clearf 13y ago
  Are you sure you're the mark (i.e., their target audience)?
  - deleted 13y ago
    [deleted]
- JonnieCache 13y ago
  The point is, the ad is not aimed at your conscious mind. How you think you feel about it after watching isn't really relevant.
slig 13y ago
That was an interesting read, thanks. Do you know where else I can read about how ads works?
- JonnieCache 13y ago
  Well, TLP has a number of posts on the subject. Beware that he drinks a lot of rum though, and some of his posts are more lucid than others. These are good: http://thelastpsychiatrist.com/2011/11/luxury_branding_the_future_lea.html http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f... http://thelastpsychiatrist.com/2013/05/dove.html http://thelastpsychiatrist.com/2013/05/dove.html http://thelastpsychiatrist.com/2013/09/real_men_want_to_drink_guinnes.html http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin... Otherwise there's this documentary, with a more historical (and less rum-soaked) take on the subject: https://en.wikipedia.org/wiki/The_Century_of_the_Self https://en.wikipedia.org/wiki/The_Century_of_the_Self
  - slig 13y ago
    Thank you! I've been meaning to watch The Century of the Self for months, will definitely check out.

siddboots 13y ago

Still, I didn't make it through the video, and then I came here to find the most highly voted echoed my own thoughts about it. It makes me think that they missed the mark.

clearf 13y ago
Are you sure you're the mark (i.e., their target audience)?
- deleted 13y ago
  [deleted]
JonnieCache 13y ago
The point is, the ad is not aimed at your conscious mind. How you think you feel about it after watching isn't really relevant.

slig 13y ago

That was an interesting read, thanks. Do you know where else I can read about how ads works?

JonnieCache 13y ago
Well, TLP has a number of posts on the subject. Beware that he drinks a lot of rum though, and some of his posts are more lucid than others. These are good: http://thelastpsychiatrist.com/2011/11/luxury_branding_the_future_lea.html http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f... http://thelastpsychiatrist.com/2013/05/dove.html http://thelastpsychiatrist.com/2013/05/dove.html http://thelastpsychiatrist.com/2013/09/real_men_want_to_drink_guinnes.html http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin... Otherwise there's this documentary, with a more historical (and less rum-soaked) take on the subject: https://en.wikipedia.org/wiki/The_Century_of_the_Self https://en.wikipedia.org/wiki/The_Century_of_the_Self
- slig 13y ago
  Thank you! I've been meaning to watch The Century of the Self for months, will definitely check out.