It looks like a different interface on the concept that Flipboard is built around, using Facebook content instead of select news sources. It's a neat interface

It looks like a different interface on the concept that Flipboard is built around, using Facebook content instead of select news sources. It's a neat interface, and I hope it's light enough on the hardware that it'll be as fluid as in the video (on my iPhone 4 and One S the standard Facebook app has become slow and laggy). But, it looks like an interface that distances the user from the content, enforcing a more consumption-focused model of interaction than producer, which seems a little antithetical.