You've got to understand things in context. The world of web design and of app design has typically been a cluttered and ugly mess where typography and clean de

You've got to understand things in context. The world of web design and of app design has typically been a cluttered and ugly mess where typography and clean design have been pushed to the wayside in favor of trying to cram more stuff into user's eyes (often in service to advertising dollars). In that world boring design that has little going for it other than cleanliness and good lines becomes "beautiful".