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When did "beautiful storytelling" become code for "a big picture near the top and then plain text on a white background?"
by jccalhoun 13y ago
When did "beautiful storytelling" become code for "a big picture near the top and then plain text on a white background?"
- InclinedPlane 13y agoYou've got to understand things in context. The world of web design and of app design has typically been a cluttered and ugly mess where typography and clean design have been pushed to the wayside in favor of trying to cram more stuff into user's eyes (often in service to advertising dollars). In that world boring design that has little going for it other than cleanliness and good lines becomes "beautiful".
- pessimizer 13y agoOr, rather, usability, generic sans-serif, and having everything above the fold was valued more than typography and clean design.
- brown9-2 13y agoIt is a law of modern advertising that every visual product must be described as "beautiful", along with words like "curated" or "handcrafted".