I see this as more an iteration than true innovation. It looks as though they're taking your existing Facebook content and putting it in a different wrapper. A

I see this as more an iteration than true innovation. It looks as though they're taking your existing Facebook content and putting it in a different wrapper. A pretty wrapper, to be sure, but in the end I think it will still be filled with things like "pg said If I get 50 million likes I can be on the front page of HN."