Pretty. I like the UI innovative touches for flipping through content, panning pictures, etc. The video does a good job of selling it. Alas, not for me. It see

Pretty. I like the UI innovative touches for flipping through content, panning pictures, etc. The video does a good job of selling it. Alas, not for me. It seems to me a type of app better suited perhaps to the tablet format. Personally I'm over consuming content like this on my phone. In most cases I may skim something quickly and if it really catches my attention then I'll wait until I'm on a bigger screen to explore it further. The Share section tries to make the point of "the most important stories… your own" and it's a good one, well presented. From my own personal experience though I believe that most of the people I follow online, whether prolific or not, will not dedicate a lot of time to "production" work as in selecting headlines, backgrounds for those headers, more than a couple of beautiful pictures (they never really come out as good as presented), etc. to create a flip-book like these. This will be a good medium for… commercial producers? as shown, the CNNs, Time magazines, of course the Verge, Engadgenet, etc, and that's what I'd end up consuming only to finally uninstall. But I know, that's just me, and my 2 cents.