It's funny they choose to tease it, instead of aving an 'get it now' call to action from day one [edit: I would have tried it now as I see it for the first time

It's funny they choose to tease it, instead of aving an 'get it now' call to action from day one [edit: I would have tried it now as I see it for the first time, I'm not sure I'll care for another content feed app in 3 days, especially as it will have discussed to death in meantime]. And I don't get the link between the name and the app. Is it paper as in newspaper ?