I think it is still uniquely artisanal if they continue to adhere to some principles around how fresh the beans need to be, roasting locally, sourcing ethically

I think it is still uniquely artisanal if they continue to adhere to some principles around how fresh the beans need to be, roasting locally, sourcing ethically, and continuing to make coffee in a way that respects the craft. If they start shipping out bags of coffee nationwide from a central roasting plant and keep coffee in warming pots, then I would say they've gone from craft coffee brewer to just another coffee chain. ... and they make a mean New Orleans iced coffee.