This may feel a little harsh but I do agree with the sentiment. I loaded the site, skimmed through a bunch of product names and had to go back and read the much

This may feel a little harsh but I do agree with the sentiment. I loaded the site, skimmed through a bunch of product names and had to go back and read the much less emphasized description which felt like a pain in the ass. My eye kept being drawn to the bolder, darker product names. I then closed the site. Mind you I'm very interested in the topic.