"The adjective "artisanal" is sometimes used in describing hand-processing in what is usually viewed as an industrial process" By definition, artisinal product

"The adjective "artisanal" is sometimes used in describing hand-processing in what is usually viewed as an industrial process" By definition, artisinal production is distinguished by type. That doesn't mean all mass produced things are bad. It just means the marketing is hypocritical, in a bait-and-switch kind of way. Which, admittedly, is more of a problem for those who are over-invested emotionally in a brand or product. Using 'artisanal' as a "busienss strategy" was originally adopted to encourage such emotional investment. The fetishization of 'handmade', in part, related to its implied.natural scarcity. The latter makes it also hipster-fodder.