The fact that they're really focused on small business largely deflates the whole "younger users aren't using Facebook" argument. Brand advertisers target young

The fact that they're really focused on small business largely deflates the whole "younger users aren't using Facebook" argument. Brand advertisers target younger users more so than small business advertisers. I think ultimately it's a bad thing for Facebook that larger advertisers won't be able to reach younger users through their platform, but in the short-term it won't matter; they're waay more focused on SMBs.