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But in food and beverages, best of breed is never, can never, should never be at scale. But at scale it is far, far easier to guarantee quality and consistency
by angersock 13y ago
But in food and beverages, best of breed is never, can never, should never be at scale.
But at scale it is far, far easier to guarantee quality and consistency of product, and to gain the experience needed to achieve best-of-breed products.
Unless you are implying that the imperfections in the production process are part of the artisanality?
- 001sky 13y ago"The adjective "artisanal" is sometimes used in describing hand-processing in what is usually viewed as an industrial process" By definition, artisinal production is distinguished by type. That doesn't mean all mass produced things are bad. It just means the marketing is hypocritical, in a bait-and-switch kind of way. Which, admittedly, is more of a problem for those who are over-invested emotionally in a brand or product. Using 'artisanal' as a "busienss strategy" was originally adopted to encourage such emotional investment. The fetishization of 'handmade', in part, related to its implied.natural scarcity. The latter makes it also hipster-fodder.