An single espresso costs $3. Most other items play around the $3.50 - $6 range. And don't forget the $28 bag of hipster coffee beans. It's a good product, but

An single espresso costs $3. Most other items play around the $3.50 - $6 range. And don't forget the $28 bag of hipster coffee beans. It's a good product, but it will get destroyed due to scale, ultimately get acquired by Dunkin or Starbucks and everyone wins (founders, VCs) except for the customer. They always lose.