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My office mate said the same thing. :) The numbers were crystal clear though: bounce rate was the same for all the domains indicating that users were getting w
by darrennix 13y ago
My office mate said the same thing. :)
The numbers were crystal clear though: bounce rate was the same for all the domains indicating that users were getting what they expected after clicking through.
- joelrunyon 13y agoDepending on your keywords you targeted in the initial campaign, you may run into some issues scaling out your campaigns into phrase + BMM match keywords as "rv recipes" & rv menu creation seem to be something people are looking for quite a bit. Also, conversion rate is a better overall metric than bounce rate (harder to test that from the start though). [1] http://imgur.com/85u1grB http://imgur.com/85u1grB
- darrennix 13y agoI agree that conversion rate is the best metric. I'm going to restart the tests using three domains and let them run over an extended period so that I can see whether I am, in fact, getting users who're searching for meals vs rentals.