I challenge the notion that everything exists. Even an incremental innovation will separate you from the pack. You must always see niche markets as opportunit

I challenge the notion that everything exists. Even an incremental innovation will separate you from the pack. You must always see niche markets as opportunity markets where you can fill. Big companies are great to have around when you are trying to fill a niche market. Grow big enough and they'll buy you out. Apart from the concept of addressing a niche market, I think you should try keeping this in mind: "being everything to everyone" is the worst way to start an idea of. Remember, FB started out as a social network for students, now it's everyones social network, which would explain why smaller niche networks have grown reasonably big (Pinterest, Instagram, etc.).