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"Don't rely on just 1 platform as much as possible" Look at Zynga => they relied on FB Look at Angry Birds (initially) => they relied on Apple Look at Moz =>
by AznHisoka 13y ago
"Don't rely on just 1 platform as much as possible"
Look at Zynga => they relied on FB
Look at Angry Birds (initially) => they relied on Apple
Look at Moz => they relied on Google (scraping rankings)
Look at Xobni => they relied on Microsoft
Look at Rapportive => they relied on Google/Gmail
Look at TweetDeck (before acquisition) => they relied on Twitter
It's not black and white. Sometimes you just get unlucky. Sometimes you get lucky.
- iamchrisle 13y agoJust a quick note: Moz's domain authority and page authority score is what is used the most in the industry. It relies on their farm crawling the web and seeing who's linking to who. Their business is NOT heavily dependent on Google. Rankings is one of many features.