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From my experience advising other SaaS product owners, this is unfortunately a tough but common spot to be in. You have a product, a few customers, but not enou
by toumhi 13y ago
From my experience advising other SaaS product owners, this is unfortunately a tough but common spot to be in. You have a product, a few customers, but not enough and don't know how to grow it.
Of course, like others have said, you could change your landing page and your pricing and a few relatively important things, but in my opinion these are just surface things and you need to first ask yourself a few questions:
- do you really understand your customers? What keeps them up at night? What do they look for? Do they look for solutions on Internet? Do they buy things? etc.
- go into full focus on your ideal customer. Describe it precisely. Look into personas.
- now, how can your product fix one problem for your ideal customer? Make it real, not vague statements everyone can say yes to (fix bugs like a boss, imho, is not the root of the problem)
As far as I understand, you need to shift your mindset from focusing on your product to focusing on your customers. Go interview them, get on the phone with them, look at them using your software, get a feel of why they don't use it or stop using it...
Lately, I've written several blog posts on this topic if you like, you will find it here: saasfoundry.io/blog
- MattBearman 13y agoThanks for the great advice, I've been considering this a lot. I'm currently working on a whole new landing page that will focus more on the customer and what they gain from BugMuncher. I'll definitely check out your blog.