We're talking about TechCrunch here, they're the ultimate SV echo chamber known for losing their mind over startups like Color and Hipster.com without even know

We're talking about TechCrunch here, they're the ultimate SV echo chamber known for losing their mind over startups like Color and Hipster.com without even knowing what those startups did before they launched (btw, both startups are now dead). They're about as journalistic as reality tv is documentary.