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I'm in the same situation and completely agree. My guess is that Apple is trying to build channel momentum any way they can. Unable to pre-negotiate deals and

by eob 13y ago

I'm in the same situation and completely agree. My guess is that Apple is trying to build channel momentum any way they can. Unable to pre-negotiate deals and launch with a huge splash, as they prefer, they're doing it from the bottom up, starting with content providers like Crackle that probably get a lot more out of it than Apple does. But as we've seen, Crackle begets Smithsonian and Smithsonian begets PBS and PBS begets ABC. So it seems like it's working. I bet in the next year, we'll see some sort of foldering option for home screen icons.

127001brewer 13y ago
...PBS begets ABC. Actually, Apple has a relationship with the Walt Disney Company[1], which owns the ABC, ESPN and the Disney channels - and many more. Perhaps these additional TV apps were added after enough content creators agreed to whatever terms. Also, interestingly enough, there is a show on Disney Junior that first premiered on the Disney Junior iPhone/iPad app before it was shown on the regular Disney Junior TV channel. Maybe this is a new model to beta test new content? [1] http://en.wikipedia.org/wiki/The_Walt_Disney_Company#Disney_Media_Networks http://en.wikipedia.org/wiki/The_Walt_Disney_Company#Disney_...