Yes, the identity aspect is interesting. Medium seems to be focused on pleasing readers. The whole site is designed to read one article to the next. Often from

Yes, the identity aspect is interesting. Medium seems to be focused on pleasing readers. The whole site is designed to read one article to the next. Often from different authors. This might make reading easier, but might not be best for writers. Svbtle does have that aspect (it calls itself "a new kind of magazine"), but seems to put a lot of energy into pleasing the writers.