Even just using the VR Cinema demo on the Dev Kit 1 (which projects your chosen video file onto a movie theater sized screen in front of you), I'd rather watch

Even just using the VR Cinema demo on the Dev Kit 1 (which projects your chosen video file onto a movie theater sized screen in front of you), I'd rather watch flat videos in a higher resolution VR HMD than in the 'real world'. It really is one of those things that you kind of have to experience to understand it in your gut, but think about what makes it fun to watch movies on an IMAX screen: it's that the movie theater screen fills so much of your field of view. In contrast a living room TV fills up a much smaller fraction of your field of view. So you can think of the Oculus as a bigger than IMAX screen that fills your entire view besides some narrow vertical bands along your peripherals. It's a much more immersive viewing experience for 2D movies than any non-HMD experience. It's like you have a movie theater screen strapped to your face.