>All my friends are pirating, if I do not, I fall behind; there is no choice. This is probably the strongest incentive for piracy in a country like the Netherl

>All my friends are pirating, if I do not, I fall behind; there is no choice. This is probably the strongest incentive for piracy in a country like the Netherlands: if you don't, you cannot join in the next day watercooler/schoolyard talk about the latest episode of show X, let alone your global virtual friends on various forums and communities. Stopping people from consuming your product without scarcity must be the most insane business model ever. At least the communist failure to deliver was a side-effect, not a deliberate strategy. However, let's not pretend the entrenched entertainment industry is the only one making this mistake. Tech start-ups often fail to realize that they are launching in a global market from day one.