I really don't see how that's an obstacle. The service they provide isn't based on a brand new way of payments, it's simplifying an antiquated process that is g

I really don't see how that's an obstacle. The service they provide isn't based on a brand new way of payments, it's simplifying an antiquated process that is generally a PITA. Companies & individuals won't stop using direct debits, at least in the UK, for a very long time.