Most of these seem like old familiar tried and tested ideas. That is because that is exactly what Enterprises need. To prepare a very specific business plan wit

Most of these seem like old familiar tried and tested ideas. That is because that is exactly what Enterprises need. To prepare a very specific business plan with solid return on investments, you will need to find someone else who has successfully implemented that same idea before. Truly novel and innovative business cultures require tolerating a certain degree of failures and dead-end projects. The degree of uncertainty of such endeavours makes the Wall Street nervous. They prefer steady and reliable returns on their investments. So it is not surprising that startups are focussing on a cash rich customer base. But it is unfortunate that they are not the fountains of innovation as one would have hoped for.