It's time for us to understand that Square is the bare-bones bottom-of-the-market provider. Just because they seem slick and high-tech doesn't mean they're App

It's time for us to understand that Square is the bare-bones bottom-of-the-market provider. Just because they seem slick and high-tech doesn't mean they're Apple. They want to be the Wal-Mart of payments, driving down their costs at every turn. There's nothing wrong with that, but it's something that we, as potential customers, have to be clear about.