Well, the medium is of course the message — but that doesn't mean that we can't encourage users to think of the medium of electronic communication as a single t

Well, the medium is of course the message — but that doesn't mean that we can't encourage users to think of the medium of electronic communication as a single thing. We know it's all just some structured data being bounced around, why not make that clear? I think that would be a great thing, and would be the main benefit of pursuing the approach the author is arguing for.