3 ms·
"First of all, you cannot reliably determine what someone will pay for by asking them directly." Sometimes people do better with "forced" creativity. By asking
by switch33 13y ago
"First of all, you cannot reliably determine what someone will pay for by asking them directly."
Sometimes people do better with "forced" creativity. By asking someone this type of question it makes them think of quicker easier ways that may make their lives simpler. Which sometimes can lead to better thought out ideas.
While I agree HN's isn't the average consumer or even B2B market they are still people. . .
- argonaut 13y agoI think this is actually the absolutely wrong way to do it. By asking people what they would pay for, you often constrain your idea space to the space of "incremental ideas that sound good that lots of people have thought of," rather than explore the space of "revolutionary, new-market or market-disruptive ideas that most people think are stupid (without the benefit of hindsight)." The right approach, I think, is to build a prototype and then ask people if they would pay for that prototype, rather than forcing people to imagine a product.