I wasn't claiming that any business does care about this (though in fact I bet some do, at least a bit). Only suggesting that they should. Your question (which

I wasn't claiming that any business does care about this (though in fact I bet some do, at least a bit). Only suggesting that they should. Your question (which, I now take it, was intended to express businesses' attitudes rather than your own) was "why should the business care?". I agree that they commonly don't, and that there are structural reasons why they commonly don't. But I think most would say that they should.