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Most seem to be B2B with a focus on independent workers and small companies. Is that a bias of the author, or a lesson for anyone trying to bootstrap their own
by grimtrigger 13y ago
Most seem to be B2B with a focus on independent workers and small companies. Is that a bias of the author, or a lesson for anyone trying to bootstrap their own company? My hunch is that its the latter: if you target small companies and independents, you're hitting a sweet spot of buyers who don't expect a sales/support team but also have dollars to fork over for good products.
- uptown 13y agoThere's likely also far-less bureaucracy involved with subscribing for a service. Larger companies sometimes require competitive bidding before integrating a service, whereas a smaller organization may be willing to adopt a service after a much shorter review.