4 ms·

"Saga" is much, much more sweeping than "Banner Saga". It's like the difference between trademarking "Quest" vs. "King's Quest". In fact, it's just like tradema

• DanBC 13y ago
  ... So it's good that someone is stopping a company from having exclusive use of "saga" for online gaming, right? So that means that you agree with the actions of King here.
  • benched 13y ago
    I have no idea what you're saying here.
• logfromblammo 13y ago
  This is both correct and concise. Trademarking the three single words "candy", "crush", and "saga" is much broader in scope than those same three words in combination, as "candy crush saga". Some parts of trademark convention are oddly specific, down to fonts, colors, capitalization, and parts of speech. For instance, you can't play with "Legos." They do not exist. You can only play with "LEGO bricks." The trademark is all caps and is an adjective, never a noun. You define narrowly, and enforce broadly, so that there is a clear no-man's land of similar marks around your brand. Companies with competent lawyers will often spend thousands of dollars on trademark research reports before using a mark in commerce, and then spend tens of thousands every year on brand protection services. Back when I worked for a company that sold exactly those services, our research reports for "candy" and "saga" would have essentially summarized to "Register a different mark, dumbass," translated into tactful legalese.