> Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga, Banner Saga? Just by looking at the names, a casual consumer might assume they're all

> Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga, Banner Saga? Just by looking at the names, a casual consumer might assume they're all from the same company. I understand the legal argument, but from a policy perspective, it's sort of perverse. Any casual consumer taking more than two seconds to look at Banner Saga would realize that it's not from the same company as Candy Crush Saga. That's really the bigger annoyance IMHO. I'm all for King getting a trademark on "Candy Crush Saga" and then examining each potentially similar mark for confusion, but they're effectively taking the stance that the use of any one of the words in their trademark would confuse consumers -- see, for example, their cease and desist to "All Candy Casino Slots", even though the use of the word "Candy" is more descriptive than anything else.