"And the scene they probably wanted to create was "attractive+nerdy girl runs a fansite about our our awesomely cool developers and our cool corporate culture".

"And the scene they probably wanted to create was "attractive+nerdy girl runs a fansite about our our awesomely cool developers and our cool corporate culture"." Are you sure? You're assigning motivation here. What if she wasn't attractive? What if she was a guy? What if she was Robert Scoble (who got paid to interview folks at Microsoft, too)? What scene did they want to create with Robert Scoble? The motivation to me is pretty clear: People think MS is Bill Gates or (much worse) Steve Ballmer. Let's interview all sorts of folks here so people can see that we've got a pretty cool family. It's not subtle, but you can't pretend it is to prop up the complicated motivations you've created. First sentence, upper right: "Hey. My name is Ariel and I'm the person you thought would never work at MSFT." The about page talks about microsoft. The primary nav has an Apply link, for god's sake. Lots of companies create company-culture/jobs/recruiting sites that are branded in a different/fun way (note: my first startup was recruiting software, so I know the industry).