As I understand trademark law (which is, poorly), if you don't take the opportunity to prosecute things which MIGHT infringe, you lose credibility when you atte

As I understand trademark law (which is, poorly), if you don't take the opportunity to prosecute things which MIGHT infringe, you lose credibility when you attempt to prosecute things which DO infringe. For example, a company could create a game that DOES use "Candy" and "Saga" in an infringing manner, and they could argue that since King didn't prosecute The Banner Saga, that they're no longer actively protecting their trademark, and thus it's no longer valid. Now, I disagree with a bunch of things King has done in general, but this part specifically seems to be largely due to shitty trademark law. I could easily be wrong though, but I've seen this reason cited for a bunch of other cases, the Scrolls/Elder Scrolls case in specific.