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Awesome post, I think you should write about your Google Analytics setup. I recently switched to Universal Analytics, and it's been quite a mess. Also, I highl

Awesome post, I think you should write about your Google Analytics setup. I recently switched to Universal Analytics, and it's been quite a mess. Also, I highly recommend checking out Chartio (www.chartio.com) - since it's pulling everything from the DB, you can track and measure anything imaginable (http://chartio.com/docs/charts/transform/formulas http://chartio.com/docs/charts/transform/formulas) My stack is GA for acquisition, Mixpanel for product analytics, and Chartio for the stuff in between. It works well, but there's always room to improve.

andreasklinger 13y ago
100% agree on chart.io i tend to recommend it when people want a more complex dashboard setup most startups i recommend to keep with simple dashboards
gk1 13y ago
What issue(s) are you having with GA right now? I've done some advanced configurations with GA and maybe can help.
- lukethomas 13y ago
  In a nutshell, we fire a server-side event when a user is created. What happens is that we're using oauth to authenticate, which then screws up the referring data. It attributes all signups to LinkedIn/Facebook, which is wrong. On classic analytics, everything worked fine. Universal Analytics tracks differently, so it's been a bit of a headache.
  - gk1 13y ago
    Without having a full view of what's happening, my hunch would be to look into these things: 1. Channel grouping (modify how referrers are defined) 2. Attribution model (eg, change to first interaction) 3. Referrer override (specify custom URL to be credited with referral) 4. Custom page path (on page that fires event, pass custom URL path to GA instead of actual URL) 5. Referral exclusion (ignore temporary stray into oAuth domain and continue user's same session) Hope that helps. If you could use a hand in getting this fixed quickly then get in touch (contact info in profile). Same goes for anyone else with tricky Analytics situations!

andreasklinger 13y ago

100% agree on chart.io i tend to recommend it when people want a more complex dashboard setup most startups i recommend to keep with simple dashboards

gk1 13y ago

What issue(s) are you having with GA right now? I've done some advanced configurations with GA and maybe can help.

lukethomas 13y ago
In a nutshell, we fire a server-side event when a user is created. What happens is that we're using oauth to authenticate, which then screws up the referring data. It attributes all signups to LinkedIn/Facebook, which is wrong. On classic analytics, everything worked fine. Universal Analytics tracks differently, so it's been a bit of a headache.
- gk1 13y ago
  Without having a full view of what's happening, my hunch would be to look into these things: 1. Channel grouping (modify how referrers are defined) 2. Attribution model (eg, change to first interaction) 3. Referrer override (specify custom URL to be credited with referral) 4. Custom page path (on page that fires event, pass custom URL path to GA instead of actual URL) 5. Referral exclusion (ignore temporary stray into oAuth domain and continue user's same session) Hope that helps. If you could use a hand in getting this fixed quickly then get in touch (contact info in profile). Same goes for anyone else with tricky Analytics situations!