Having a simple site could also be backed by psychology studies. Hick's law states the more choices available, the more time it takes to make a decision. To tes

Having a simple site could also be backed by psychology studies. Hick's law states the more choices available, the more time it takes to make a decision. To test the theory, two jam stalls were set up in a market. One with 50 choices and the other with 3. We can all guess who sold more.